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Paige Lawrence Champion is a top tier coach helping top tier athletes sharpen their mental edge. She just launched a course that she designed with rodeo in mind.
Wayne Brooks shares his excitement for the upcoming rodeo in Clovis, as well as all the great things this event has to offer!
Guymon Pioneer Days Rodeo is quickly approaching and Ken Stonecipher fills us on what a week of rodeo looks like in the heart of the Oklahoma panhandle.
Sean Gleason details the how the added prize money and change in formatting will affect the athletes competing in the PBR World Finals this May.
The San Angelo Champion, Dona Kay Rule, leads the average in the final round with the fastest run of the rodeo.
The Durango Crush collection is expanding its shortie offerings this summer with Shortie boots featuring sole comfort footbeds and chic accents
Resistol’s general manager Ricky Bohlin talks to Steve Kenyon about how the Covid-19 pandemic has affected the company two weeks after its hat factories were shut down.
Whether you found yours in your dad’s closet, Goodwill, or hot off the shelf from Wrangler, these gems help bring out our inner spirit animals every time we put them on.
Totem Salvaged is renowned for its colorful handcrafted bags and décor that incorporate the likes of old Navajo blankets, Chimayo textiles, 1940’s print fabrics, bandanas, denims, Serapes, and needlepoints. But now designer Stephanie Larrowe
Whiskey Bound Leather Co. is a husband-wife owned and operated business based out of Oklahoma.
City Boots founder Lizzy Chestnut Bentley announced today that she will be donating 100% of her profits from all boot sales this week to Still Kickin’, an organization that provides string-free grants to people in tough times.
Baby B’s Southern Boutique has created a full line of adorably sassy graphic t-shirts for babies. Here are some of our favorites...
Katy Sperle, owner of Backwoods Barbie Couture, came by her love for all things western honestly.
The legendary saddle bronc rider looks back on his rodeo career, the friends he made, how his luck changed for the better after meeting his wife, and what it was like to compete at the National Finals Rodeo.
The country queen Dolly Parton turns 75 and fans everywhere wish her a Happy Birthday.
Don Casey, a 76-year-old fifth-generation rancher from Blanco County, Texas, was named the 2019 Texas Conservation Rancher of the Year.
Grammy-nominated country star Tyler Childers decided to help clean up after his own show.