We announced that we would return in the 2024 Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
We and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum and popularity of Western sports and culture, this year’s float design draws inspiration from the network’s other sister network, The Cowgirl Channel, which launched earlier this year - dedicated to women in Western sports and the modern-day cowgirl.
Our float also won the “Americana Award” this year!
Check out the other winners below:
Related Stories
The PBR Teams Expansion Draft Will Air on The Cowboy Channel and Cowboy Channel+
The ProRodeo Hall of Fame is adding ten more noteworthy people and animals.
Rookie team roper Jesse Boss reflects on his path to success, from permit finals victory to leading the Resistol Rookie Race, as he prepares for the Resistol Rookie Roundup