Cinch and the PRCA announced Monday afternoon that the Cinch Playoffs would move to Sioux Falls, South Dakota in 2023.
Gov. Kristi Noem, an outspoken supporter of rodeo, is excited to have the event in the state.
“Our state sport is the sport of rodeo, so we just embrace the whole way of life that it provides for our families,” Noem said. “I grew up rodeoing, my girls rodeoed extensively, so I have a natural love for the sport and the competition of it.”
Noem added that as a rural state that is fast-growing, just like rodeo, South Dakota is a perfect fit to host a top-flight PRCA event.
“We’ve seen the last couple of years, all of America be proud of rodeo. Because they love our country, they love the family environment it provides and they love our faith too,” she said.
Despite rodeo’s popularity in the state, it took some work to put the event together and make it a reality for Sioux Falls and the State of South Dakota, who has partnered with Cinch and the PRCA to put on the event.
“I just feel like the sport of rodeo brings us some of our brightest days,” Noem said. “It wasn’t always that these rodeos were in a national spotlight and they are today.”
The event will be held in the final days of the 2023 season, Sept. 28-30, and feature a payout of more than $1 million.