Road to the NFR
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SHOW TIMES

Join us as we highlight the most exciting moments in western sports along the road to the National Finals Rodeo in Las Vegas!

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Produced in partnership with the National Little Britches Rodeo Association (NLBRA), the “Little Britches Rodeo” is literally an event famous for its slogan: “Where Legends Begin.” And it’s true, “Little Britches Rodeo” has helped to produce some of the top professional cowboys and cowgirls.
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The Cowboy Channel and the PRCA have partnered to bring the most comprehensive rodeo coverage available for the Western Sports fan!
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Best of America by Horseback is a top-quality television show that offers trail riders a long list of scenic locations to visit—incorporating educational information about the location’s trails, camping and lodging facilities, amenities, history, and other fun things to do at each place! Not to mention, they share valuable equine product recommendations!
Each episode of Better Horses is a charming love letter to the equine community with a lovely mix of entertaining segments for horse enthusiasts.
Chris Cox has had a lifetime of equine education with the most excellent teacher of all: the horse. Simply put, “Chris Cox Horsemanship” shows horse people how to get results.
Created by professionals who are horsemen themselves, “Equestrian Nation” is a program featuring stories about scores of different equine breeds and disciplines from all around the world. This magazine-style show comes from the producers of the highly celebrated, long-running television series “HorseWorld,” and boasts the same high-quality production.
“Gentle Giants” explores the world of draft horses on the farm, in the field, and in the arena. Hosted by champion equestrians Pam Minick and Kadee Coffman, “Gentle Giants” travels across America to see draft horses--from the Legendary Budweiser Clydesdales to hearty Belgian draft horses plowing the fields--at work and at play.
Host of “Hidden Heritage,” Paul LaRoche, shares inspiring and uplifting stories that come from his personal journey into Native America. As founder of the award-winning contemporary Native American group, Brulé and AIRO (American Indian Rock Opera), Paul and his family have traveled across the heartland performing their unique blend of music for 12 years.
Debuting in 2018, Horse of the West extended the National Reining Horse Association’s commitment to western sports coverage further—by adding cutting events, ranch riding, and select rodeo-timed events—all emphasizing how the horse makes these great western sports possible.
Western Lifestyle Shows
Four cowboys are thrown into the mountains of Mexico. You won’t want to miss steer wrestler Dakota Eldridge and saddle bronc rider Mitch Pollock as they take on bareback superstars Kaycee Feild and Mason Clements in a fair chase, winner-take-all HuntWarze: Rodeo Edition.
The sole survivor of a band of Texas Rangers who were betrayed, ambushed and murdered while in pursuit of a notorious outlaw gang, “The Lone Ranger” conceals his true identity behind a black mask.
The Cowboy Channel and the PRCA are bringing fans the “SportsCenter” of rodeo! ProRodeo Tonight is the first-ever nationally televised sports highlight show dedicated to the PRCA rodeo circuit. It’s an action-packed studio show that includes everything from special guest interviews and athlete vignettes to results and injury reports.