We announced that we would return in the 2024 Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
We and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum and popularity of Western sports and culture, this year’s float design draws inspiration from the network’s other sister network, The Cowgirl Channel, which launched earlier this year - dedicated to women in Western sports and the modern-day cowgirl.
Our float also won the “Americana Award” this year!
Check out the other winners below:
Related Stories
Budweiser knew they wanted to pay tribute to the victims of the attack and worked with Congress and Mayor Rudy Giuliani to find a way to film a tribute to honor those who had lost their lives.
Dale Brisby shares behind the scenes stories and footage from his new Netflix series How To Be a Cowboy — out now!
The former rodeo athlete talks about leaving bull riding behind and building a career as a singer-songwriter with his hit song “Dear Rodeo.”