Houston Livestock Show and Rodeo’s Danielle Grossman Expands on Events Beyond the Arena

Discover the Excitement, Honors and Impacts of Rodeo Houston with Director of Strategic Communications Danielle Grossman

The Houston Livestock Show and Rodeo, taking place from February 27 to March 17, promises an incredible experience. Danielle Grossman, the Director of Strategic Communications, highlights the extensive preparation involved.

Exciting additions this year include a new Rodeo Houston Hall of Fame, honoring legends including Mike Cervi, Charmayne James and Bob Tallman.

Beyond the rodeo, Houston offers a diverse lineup of events leading up to the main show. With a carnival, over 770 food vendors, 300 shopping vendors, and educational activities at the NRG Center, there’s something for everyone.

The Houston Livestock Show and Rodeo is a nonprofit, contributing significantly to the community. Since 1932, they’ve committed over $600 million to scholarships and grants, with $22.7 million pledged this year alone. The event’s economic impact extends to $391 million in the Greater Houston area.

Rodeo Houston goes beyond rodeo enthusiasts and athletes, it’s a charitable powerhouse making a positive impact on education and the local economy.

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