We announced that we would return in the 2024 Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
We and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum and popularity of Western sports and culture, this year’s float design draws inspiration from the network’s other sister network, The Cowgirl Channel, which launched earlier this year - dedicated to women in Western sports and the modern-day cowgirl.
Our float also won the “Americana Award” this year!
Check out the other winners below:
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Bernard worked in Chief Executive roles at the PBR and Rural Media Group in his career and developed a close friendship with Patrick Gottsch
The Gottsch family has asked that, in lieu of flowers, memorial gifts in Patrick’s honor be made to the National FFA Foundation.
