Las Vegas Events and The Cowboy Channel are joining forces.
Beginning this year, The Cowboy Channel will be the title sponsor of Cowboy Christmas at the Wrangler NFR. It is the first time the event has ever had a presenting sponsor.
Bo Gardner, the Vice President of Corporate Sponsorships for Las Vegas Events, appeared on Western Sports Roundup Thursday night to give more details.
“It’s just such a perfect match,” Gardner said. “This has been a long time coming......"I think all of the exhibitors will benefit from it.”
About 250,000 people attend Cowboy Christmas annually and the event will be back in its home at the Las Vegas Events Center.
Our own Steve Kenyon said it best, The Cowboy Channel Cowboy Christmas has a nice ring to it.
You can see more details here.