Founded by Ty Kennedy in the heart of saddle bronc country, South Dakota's annual Invitational Matched Bronc Ride is now in its 14th year.

Kennedy talks to Janie Johnson about this year's event and why South Dakota breeds such great bronc riders. 

Kickin off today, June 12, at the rodeo grounds in Philip, South Dakota, the invitational will feature some of the best bucking horses in the country as well as top bronc riders — from South Dakota and across North America — such as Shorty Garrett, Zeke Thurston, Cort Scheer, Chet Johnson, and Cole Elshere.