The Cowboy Channel and the PRCA are working together to bring fans the “SportsCenter” of rodeo with a new television series “ProRodeo Tonight” that will air Saturday nights at 7:00PM/ET on The Cowboy Channel.
“ProRodeo Tonight” is the first ever, nationally televised sports highlight show dedicated to the PRCA rodeo circuit. An action-packed, studio show will include special interviews, athlete vignettes, results, injury reports, and all the news across the PRCA rodeo circuit.
“ProRodeo Tonight will feature the latest PRCA news and exciting highlights from PRCA rodeos around the country,” said George Taylor, CEO of the PRCA. “ProRodeo Tonight will keep rodeo in the spotlight during these challenging times so we can be ready for live ProRodeo action when it is deemed appropriate.”
“ProRodeo Tonight” will breakdown and profile the sport’s very best and bring you up close and personal to rodeo stars. The Cowboy Channel is the ultimate broadcast destination for fans of Western America’s favorite pastime, rodeo.
“Rodeo is such a diverse business. We talk so much about the sport from the rodeo cowboy’s perspective,” said Jeff Medders, President and General Manager of The Cowboy Channel. With “ProRodeo Tonight” we have a chance to dig deeper and tell stories from all across the industry. There are so many unsung heroes and compelling stories that go overlooked. This show will finally give us a chance to tell those stories.”
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