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“The Cinch High School Rodeo Tour,” in affiliation with the National High School Rodeo Association, showcases the next generation in Western Sports!

Experience the thrilling rodeo event that captures the essence of Texas heritage with up-to-the-minute updates you can only find on The Cowboy Channel.

Experience the thrill of PRCA ProRodeo all summer long with our exclusive series “100 Rodeos in 100 Days” only on The Cowboy Channel.

From the historic Fort Worth Stockyards: The Cowboy Channel and Justin Boots team up to bring you exciting LIVE content from the heart of cowboy country!

Host of “Hidden Heritage,” Paul LaRoche, shares inspiring and uplifting stories that come from his personal journey into Native America. As founder of the award-winning contemporary Native American group, Brulé and AIRO (American Indian Rock Opera), Paul and his family have traveled across the heartland performing their unique blend of music for 12 years.