PRESS RELEASE: The Cowboy Channel’s “100 Rodeos in 100 Days” Hits Record Viewership in 2023

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64% increase in Persons 18+
Nearly 11 Million Impressions Delivered

Fort Worth, TX – December 12, 2023 -- The final Nielsen Research numbers are in, and The Cowboy Channel’s “100 Rodeos in 100 Days” for 2023 has once again reached new record-breaking viewership numbers, delivering nearly 11 million impressions persons 18+ between the dates of June 15, 2023-September 22, 2023, which is a 64% increase from 2022. Reno Rodeo, which kicked off the “100 Rodeos in 100 Days”, specifically saw a 52% increase in viewership, and the iconic Pendleton Round-Up saw a 90% increase in viewership when compared to last year’s 2022 Nielsen Research numbers. Other top PRCA rodeos that saw a substantial increase in viewership from 2022 to 2023 include Calgary Stampede, with a 46% increase in viewership; Dodge City Round-Up, with a 159% increase in viewership; Cody Stampede, with a 54% increase in viewership; Ellensburg Rodeo, with a 45% increase in viewership; Horse Heaven Round-Up with a 104% increase in viewership and Pike’s Peak or Bust, with a 109% increase in viewership.

“The record-breaking numbers we are seeing both on The Cowboy Channel and within these rural communities is a testament to the power of rural America, when we all work together,” said Patrick Gottsch, Founder of The Cowboy Channel. “Not only did The Cowboy Channel see such a strong increase in viewership, but all these rodeo communities across the country are also setting their own local records, with record attendances and many selling out every rodeo performance, which is something many of these rodeos have never experienced before. People are seeing these rodeos for the first time ever on The Cowboy Channel and making plans the next year to attend in person.”

The Cowboy Channel’s “100 Rodeos in 100 Days” first launched three years ago as a summer-long TV programming block featuring rodeo-based programming from across the United States, Canada, and Brazil between the months of June and September. The programming event quickly grew in popularity, becoming a hit on The Cowboy Channel, and has now expanded into airing additional rodeos on its sister networks, RFD-TV and The Cowgirl Channel. In 2023, a total of 107 different rodeos were broadcast on The Cowboy Channel and RFD-TV, totaling 612 individual rodeo performances.

“100 Rodeos in 100 Days is much more than broadcasting the best in rodeo competition amongst the best cowboys and cowgirls in the world,” said Justin McKee, on-air talent and host of ‘100 Rodeos in 100 Days’ on The Cowboy Channel. “When viewers tune into each rodeo performance, they also experience how each rodeo celebrates faith, patriotism, family, and their local community spirit. For many of these local communities, these rodeos are their biggest fundraising event of the year, where many of the proceeds are used to fund their local first responders, schools, hospitals, and more. So, hitting these record numbers in viewership this year hits a little closer to the heart, as all of us at The Cowboy Channel are not only experiencing record growth, but more good is being pumped back into these local communities, and we get the honor of sharing with our national audience, what makes these different rodeo communities so special.”


2023 Rodeo
2023 vs. 2022
2023 RENO RODEO
Up +52%
2023 CALGARY STAMPEDE
Up +46%
2023 CHEYENNE FRONTIER DAYS
Up +10%
2023 CODY STAMPEDE
Up +54%
2023 DODGE CITY ROUNDUP RODEO
Up +159%
2023 PENDLETON ROUND UP
Up +90%
2023 ELLENSBURG RODEO
Up +45%
2023 GREELEY STAMPEDE
Up +54%
2023 DINOSAUR ROUNDUP RODEO
Up +183%
2023 LEA COUNTY FAIR & PRCA RODEO
Up +156%
2023 CHIEF JOSEPH DAYS RODEO
Up +21%
2023 COLORADO STATE FAIR & RODEO
Up +539%
2023 DEADWOOD DAYS OF 76
Up +11%
2023 EVANSTON COWBOY DAYS
Up +408%
2023 GOLDEN SPIKE RODEO
Up +51%
2023 GOODING PRORODEO
Up +34%
2023 HORSE HEAVEN ROUND UP
Up +104%
2023 PIKES PEAK OR BUST RODEO
Up +109%
2023 CANBY RODEO
Up +24%
2023 TRI-STATE RODEO
Up +69%
2023 PUYALLUP RODEO
Up +8%
2023 GEM STATE STAMPEDE
Up +18%
Source: Nielsen -TCC and RFD-TV P18+ Impressions

Quick The Cowboy Channel’s “100 Rodeos in 100 Days” Facts:

· Persons 18+ Impressions up 64% from 2022

· Nearly 11 Million Impressions Delivered

· 107 Different Rodeos Featured

· 612 Individual Rodeo Performances Broadcast

Tune in to The Cowboy Channel and RFD-TV between now and December 16 for the 2023 Wrangler National Finals Rodeo, featuring the top 120 contestants in the world as they compete for the coveted PRCA Gold Buckle and a share of the $11.5 million purse.

For the complete broadcast and live streaming schedule of the Wrangler National Finals Rodeo, 100 Rodeos in 100 Days, and more on The Cowboy Channel visit: www.thecowboychannel.com

To find The Cowboy Channel on your cable/satellite system, please visit:

thecowboychannel.com/find-us-on-tv.

Live streaming + on demand of the Wrangler National Finals Rodeo, 100 Rodeos in 100 Days and all rodeos throughout the year are available by subscribing to PRCA on Cowboy Channel+.


MEDIA CONTACT:
Raquel Gottsch Koehler
raquel@thecowboychannel.com

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ABOUT THE COWBOY CHANNEL

The Cowboy Channel is the Official Network of ProRodeo, and the Home of the National Finals Rodeo, broadcasting live from Las Vegas every December. Headquartered in the historic Fort Worth Stockyards, The Cowboy Channel is the first 24-hour television network dedicated to Western sports and the Western lifestyle. The programming features a wide variety of “live” coverage from major Western sporting events showcasing the world’s toughest and most talented cowboys and cowgirls. The Cowboy Channel is available on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel can all be streamed online via The Cowboy Channel Plus app at COWBOYCHANNELPLUS.COM, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit thecowboychannel.com.

Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @TheCowboyChannel


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