In 2014, RFD-TV’s The American quickly became a popular event after a successful inaugural rodeo at AT&T Stadium, but new rodeos very rarely respond with a positive growth system.
There’s more to The American Rodeo than a great idea, big name contestants and awesome livestock.
For a rodeo to be successful it needs to offer a true Western experience from top-to-bottom like in Pendleton, Cheyenne or Ellensburg. The Fort Worth Stockyards provides just that to The American.
From the time you get up in the morning to the time you take off your boots, the Stockyards offer a total cowboy experience.
