We announced that we would return in the 2024 Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
We and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum and popularity of Western sports and culture, this year’s float design draws inspiration from the network’s other sister network, The Cowgirl Channel, which launched earlier this year - dedicated to women in Western sports and the modern-day cowgirl.
Our float also won the “Americana Award” this year!
Check out the other winners below:
Related Stories
Pete Carr has got an exceptional rodeo program going down the rodeo road and our very own Katy Lucas got to stop by and hear from Pete himself.
Jesse Brown dominated the steer wrestling in Santa Maria and moved from No. 15 to No. 11 in the PRCA World Standings.
Karl Stressman is now working as the AQHA Executive Vice President in Amarillo, Texas after some time off from having success in the PRCA and with Wrangler.