Countdown To RFD-TV’s Live Coverage of the 134th Tournament of Roses Parade


Countdown To RFD-TV’s Live Coverage of the 134th Tournament of Roses Parade presented by Honda on January 2, 2023 with Simulcast on The Cowboy Channel

RFD-TV and Mutual of Omaha Co-Sponsor Float in 134th Rose Parade

December 30, 2022 -- Pasadena, California – RFD-TV announced today its broadcast schedule for the 134th Tournament of Roses Parade presented by Honda and partnership with Mutual of Omaha’s Wild Kingdom Protecting the Wild themed float. In keeping with the Tournament’s “Never on Sunday” tradition kept since 1893, the first year the Rose Parade fell on a Sunday, this year’s parade will occur the day after New Year’s Day. The 134th Rose Parade begins at 8 am PST on January 2, 2023, and this year’s theme is “Turning the Corner,” celebrating the unlimited potential that each new year brings. RFD-TV’s broadcast will feature limited commercial interruptions and be simulcast on The Cowboy Channel.

And for the second consecutive year, RFD-TV has joined forces with Mutual of Omaha to sponsor a float in the 134th Rose Parade to celebrate the launch of new Mutual of Omaha’s Wild Kingdom Protecting the Wild episodes coming to RFD-TV starting January 2, 2023, at 1 pm ET, immediately following the Rose Parade broadcast. New episodes will continue to premiere Friday nights at 8 pm ET.

The 55-foot float entry titled Protecting the Wild pays tribute to the new television series that features conservation success stories of some of the nation’s most endangered species. The float celebrates two bear cub brothers released back into the wild after being injured and rehabilitated following a wildfire. The bear cubs are portrayed in their Pacific Northwest home with multiple furry friends, including black-footed ferrets, beavers, wolves, and a mountain lion perched on a floral cover rock shelf. A cascading waterfall is then surrounded by two towering 23-foot-high Ponderosa pine trees that play host to visiting California condors. Seated on the float is Wild Kingdom tv show host Peter Gros. These same bear cubs are also highlighted in the first episode of Mutual of Omaha’s Wild Kingdom’s Protecting the Wild new series.

Broadcast Schedule for January 2, 2023:

8am ET – Equestfest

Watch the Tournament of Roses Equestfest, a special event held at the Los Angeles Equestrian Center where the 134th Rose Parade’s equestrian units showcase their breeds and demonstrate their talent with performances.

10am ET – Rose Parade Pre-Show

A one-hour Rose Parade Pre-Show featuring the making of the Mutual of Omaha Wild Kingdom Protecting the Wild float and a behind-the-scenes look at what it takes to put on the Pasadena Tournament of Roses.

11am ET – 134th Tournament of Roses presented by Honda

Live coverage of the 134th Tournament of Rose Parade in Pasadena, California. Experience the beauty of the floral floats along with spirited marching bands and high-stepping equestrian units as they travel down the 5 ½ mile route on the famous Colorado Boulevard.

1pm ET – Mutual of Omaha’s Wild Kingdom Protecting the Wild Series Premiere

A wildfire in Washington state drove animals across the region out of their habitat. Among them were two black bear cubs rescued by PAWS Rescue Center in Lynnwood, Washington. The cubs, which were barely able to walk and suffered second-degree burns and respiratory issues, were rehabilitated at PAWS and were released back into the wild.

About RFD-TV:

RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 52 million homes on DISH, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via RFD-TV Now at, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit Facebook: @OfficialRFDTV | Twitter: @OfficialRFDTV | Instagram: @RFDTV

About The Cowboy Channel:

The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus at, Roku, iOS, Android, Firestick and Apple TV. The Cowboy Channel is also available on DIRECTV NOW and Sling TV’s Heartland Extra package. For more information, please visit Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @TheCowboyChannel

About Mutual of Omaha’s Wild Kingdom

Since its network television premiere in 1963, Mutual of Omaha’s Wild Kingdom has been one of the most loved and respected wildlife programs in television history. Now, launching on January 2, 2023, “Mutual of Omaha’s Wild Kingdom Protecting the Wild” will celebrate stories of conservation success, including the great work of caring, compassionate experts and how they are making a positive impact on the Wild Kingdom. The new launch also coincides with the 60th anniversary of the iconic, beloved “Wild Kingdom” program. For more information about Mutual of Omaha’s Wild Kingdom, visit

About Mutual of Omaha

Founded in 1909, Mutual of Omaha is a highly rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit

Media Contact:

Raquel Gottsch Koehler


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