Many rodeo cowboys are ranchers first, meaning they had to go to great lengths to take care of their animals during the winter storms that ravaged most of the South last week.
American Hat Company highlighted Trevor Knowles, Taos Muncy, Chad Rutherford and Matt Reeves were highlighted caring for their cattle.
As our own Justin McKee says, people who live the Western way of life are problem-solvers and rodeo cowboys needed a whole lot of problem solving and hard work to keep their animals alive in some dangerous conditions.