World Champion Saddle Bronc Rider Zeke Thurston Dusts Himself Off After a Disappointing Ride in Denver


To the surprise of the crowd, Zeke Thurston was bested by one of Cervi ProRodeo’s young horses Tuesday night at the National Western Stock Show & Rodeo in Denver. But the the current and two-time saddle bronc world champion took the buck off in stride. Mental toughness, after all, is the key to success.

“Your biggest tool is your mind,” Thurston says, "... You gotta be strong between the ears, and, I mean, I don’t let it bother me. I just roll on. There’s always another one.”