The Cowboy Channel Cowboy Christmas at Las Vegas Convention Center


Everyone’s favorite gift expo is returning to the Las Vegas Convention Center for all 10 days of the Wrangler National Finals Rodeo, and with a new title sponsor — The Cowboy Channel!

The only official gift show of the Wrangler National Finals Rodeo, The Cowboy Channel Cowboy Christmas features more than 350 exhibitors from across the United States, serving as a one-stop shop where you can check off everyone on your holiday list. At Cowboy Christmas, you’ll find everything from custom-made jewelry, boots and western wear to furniture, decor and original art. The show is open daily December 2-11 from 9:00 AM to 4:00 PM PT.

To add to the overall experience, attendees can also enjoy a number of interactive experiences, such as the YETI Junior World Finals and the Ariat Rodeo Live Stage, broadcasting live each day Flint Rasmussen’s hit show Outside the Barrel (12:30 PM PT), as well as The Cowboy Channel’s live Tailgate Party Show (1:30 PM PT).

While you’re at the Las Convention Center shopping, come by and be a part of the live studio audience. And also stop by The Cowboy Channel booth (No. 5027) where we are hosting our onsite Tailgate Party. You’ll have the chance to meet top rodeo athletes during our autograph signings, can enter our special NFR giveaways, and can watch the Tailgate Show happening feet away on the Ariat Rodeo Live Stage.

Finally, new this year, The Cowboy Channel Cowboy Christmas will open on Wednesday, December 1 from 5:00 PM to 10 PM PT for a special preview and tree lighting ceremony. Then the show will run December 2-11 from 9:00 AM to 4:00 PM PT daily.

For more information on the Wrangler NFR and Cowboy Christmas, please visit or through social media at /LasVegasNFR and use #WranglerNFR.

CLICK HERE for a look at The Cowboy Channel’s Broadcast Schedule, including 10+ hour of live programming.

“The Cowboy Channel Cowboy Christmas brings a new dynamic and even greater value to our exhibitors and fans,” said LVE President Pat Christenson. “Their presence throughout the rodeo season makes The Cowboy Channel a natural partner for Cowboy Christmas. In a few short years, The Cowboy Channel has become the embodiment of the Western lifestyle and an important component in promoting the NFR Experience.”

“We are so proud to now be associated with Cowboy Christmas,” said Patrick Gottsch, Owner and Founder of Rural Media Group. “With our ongoing commitment to ProRodeo and the Wrangler National Finals Rodeo, this partnership is an ideal extension of The Cowboy Channel brand. Our plan is to continue to highlight the best in Western sports and lifestyle throughout the year. This partnership will culminate our 2021 and provide another platform to promote our services, including our streaming platform and mobile app that will bring the Wrangler NFR to our fans in Las Vegas and throughout the country.”

The Cowboy Channel Cowboy Christmas is one of the highlights of the ten-day Western extravaganza that transforms Las Vegas in December. Traditionally, the show has been the focal point for rodeo fans during the day, before heading off to the rodeo or live viewing parties and concerts each evening up and down the Las Vegas Strip and Downtown.

Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding to compete for a share of the $10 million purse and the coveted PRCA Gold Buckle. In 2019, the event had a total attendance of 168,289 over the 10 days of competition at the Thomas & Mack Center and has sold out more than 330 consecutive performances in Las Vegas.

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