Kirbe Schnoor and Janie Johnson Named New Hosts for Hit Television Series FarmHer & RanchHer

New Episodes Returning to Network Television on RFD-TV In 2024

Fort Worth, Texas – September 15, 2023—FarmHer, Inc., parent company to FarmHer and RanchHer, is proud to announce today the selection of Kirbe Schnoor and Janie Johnson as its new television hosts for the brands’ two network shows returning to primetime on RFD-TV in 2024. Kirbe Schnoor will take the lead as TV host for FarmHer, and Janie Johnson will run point as the TV host for RanchHer. The ladies are getting geared up to crisscross the country with their crews. They will begin shooting this fall from Oregon to California to Texas, Florida, Wisconsin, South Dakota, Arizona, and Kentucky, with more states to be added.

“With Kirbe and Janie as the new hosts for FarmHer and RanchHer, I have great confidence in the stories we are going to be able to share about women in agriculture, who I believe are the true backbone of America,” said Raquel Gottsch Koehler, Owner and CEO of FarmHer, Inc. “Both shows are going to be non-political and celebrate all parts of the farming and ranching industry, through the eyes of a woman. This is not about what method is best. And size does not matter. It’s about celebrating the strength women bring to agriculture, as the women we are featuring exemplify what it means to be a true FarmHer or RanchHer.”

There are six common themes you will see throughout both FarmHer & RanchHer this next season:

Real Women: Heartfelt, authentic stories of women doing meaningful work that connect with FarmHers, RanchHers, and consumers alike.

A Love of the Land: FarmHers and RanchHers from all walks of life, parts of the land, and types of farms and ranches are connected through a love of the land. This love will shine in our stories.

Family Runs Deep: Whether a woman is a FarmHer or RanchHer, family is the root of all they do. Our stories connect all parts of a family, as told through the lens of the FarmHer and RanchHer.

Community Focus: FarmHers and RanchHers have a deep care for the community. Experience the relationship through her story.

Feed The People: All food starts at the farm or ranch. Through FarmHer and RanchHer, discover the how and why behind the food on the dinner plate.

Encourage and Inspire: FarmHer and RanchHer stories uplift, motivate, and fill our cups. These are the stories of courage, determination, and spirit.

About Kirbe Schnoor, new TV host for FarmHer

Coming to Texas via California, where she was raised on her family’s almond farm in the Central Valley, Kirbe believes in educating audiences about the agriculture and livestock industries, where their food comes from, the clothes on their back, and the people who make it all possible. Kirbe moved to Fort Worth after college to work for Superior Livestock Auction, hosting a daily live broadcast on the cattle market and industry fluctuations that aired on RFD -TV. She went on to be the resident Western Lifestyle and Agricultural Reporter for RFD-TV and The Cowboy Channel, a job that took her cross-country to interview rodeo athletes, livestock exhibitors, entrepreneurs, and public figures. From the fields to the red carpet, she’s covered every aspect of western life and culture.

“I can’t wait to share the stories of these incredible women and their roles in agriculture,” said Kirbe Schnoor. “Their passion for the industry and determination to share the importance of it is simply amazing. It will be educational and exciting, an experience for all! I’m looking forward to meeting these women and getting a first-hand look into their lives, what makes them who they are, and show what they truly love. Get ready because it’s going to be great!”

About Janie Johnson, new TV host for RanchHer

A true Texas cowgirl and RanchHer, Janie Johnson has deep roots in the western lifestyle. Janie’s dad, Clint Johnson, is a four-time World Champion Saddle Bronc Rider, and her mom, Mindy, competes in the National Cutting Horse Association. Following in her parent’s footsteps, Janie has competed in multiple rodeo events from a young age, including rodeoing, while earning her degree at the University of Texas with high honors in Radio/TV/Film. Over the past 10 years, Janie has worked with the best talent in western sports. From associate producer to becoming a lead behind-the-chutes reporter of the Wrangler National Finals Rodeo, Janie has interviewed the best cowboys and cowgirls in the world on the most prestigious dirt. After two years of traveling the country coast to coast, most recently for The Cowboy Channel, and reporting live from over 200 PRCA rodeos, Janie recently returned to her family’s ranch in west Texas to take on more of an active role in ranching day-to-day. Today, she lives in Canyon, Texas, with her professional rodeo saddle bronc riding husband, Jake Finlay, and continues to barrel race as a professional cardholder in the Women’s Professional Rodeo Association. This year, she embarks on new adventures close to her heart as the new host of RanchHer, a show celebrating women in ranching across the country. She will also continue to travel to PRCA rodeos throughout the year, covering the western lifestyle and sports.

“I’m really excited for my first season of RanchHer,” said Janie Johnson “I’m most looking forward to learning as much as I possibly can from real ranchers across the country. There are so many different landscapes and ways of ranching life, and I can’t wait to learn all about it and share these inspiring stories with our viewers. It will be a big adventure, and we will make some pretty amazing friends along the way!”

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