RanchHer profiles the extraordinary women of the ranching industry — highlighting their grit, grace, and glory. The show isn’t limited to just ranching. It offers an intimate look at family life, day-to-day operations, industry policies, and community. Each of these women plays an important role on her ranch and in the industry as a whole, and we want to tell their stories. The show celebrates ranching culture and Western heritage through the eyes of the woman.
Meet the Host
Raised on an almond farm in Central Valley, California, Kirbe started a small Angus herd as a child along with her two sisters. By age nine, she was showing livestock on the county, state, and national levels. After attending Fresno State, she moved from California to Cowtown to take a job in agricultural reporting and worked her way up to hosting a 30-minute live broadcast show discussing the cattle market and industry fluctuations. Now as the resident Western Lifestyle Host for The Cowboy Channel, she is developing and hosting RanchHer, which is set to debut within the year.
Q&A With Kirbe
The RanchHer host talks about her experiences developing the show and why it’s such a labor of love.
How did RanchHer come about and how did you become involved?
RanchHer derived from the original hit FarmHer, created to share the stories of women in agriculture and livestock. During her time traveling and sharing the stories of the women she met, Marji Guyler-Alaniz, founder and host of FarmHer, realized the differences between ranching and farming, as well as the roles women play in the industries. She and Raquel Gottsch, CEO of The Cowboy Channel, then asked me to come on board to host a spinoff: RanchHer. Given my background, knowledge, and experience in ranching, they felt I would understand the importance these women play in various operations and the beef industry.
Why is this a project you connect with?
Female ranchers have been and will always be a part of the ranching industry. In 2019 more women are involved in ranches and more women are a head of ranches through the day to day work, technology, new ideas, ecology and the land. Technology has transformed the ranching industry and has lent to female ranchers having a more major role in the operations through business, animal husbandry and the environment. As a rancher you are feeding America and beyond. Sustainability is something that ranchers have been doing for years – if not, the cattle business wouldn’t be where it is today. I feel strongly that it’s time to shed light on these women and the families that work so hard to feed others, producing and supplying such an important product to consumers. I understand and share the passion these women have for what they do, and I admire their resolve to build careers in a male dominated industry.
What do you feel the show will bring to its audience?
I hope for it to foster a sense of community, to highlight these women in a relatable way, building a connection between the RanchHers and the viewers. These are mothers, daughters, sisters, and advocates for the beef industry, working so hard to educate the consumer, and the product is their livelihood. I feel the audience will understand that connection and gain a greater appreciation for the industry and the people behind it.
Have you enjoyed filming the first season?
It has been such a joy to filming, hearing the stories of these women and being able to use the platform I have with The Cowboy Channel to shed light on the amazing things they are doing for the ranching world and the beef industry. At times, its challenging, and can result in some early mornings, but all-in-all making this show is so rewarding, and I hope the women we profile in the first season feel we do them justice highlighting all of their hard work. I feel so lucky to be a part of showcasing it.
What have you taken away from the RanchHers you’ve spent time with?
Each of their stories is different, but there have been some RanchHers that I have laughed with, cried with, and really grown to admire on so many levels because of the hardships they have faced and their unwavering commitment. Their desire to grow and positively impact the industry is inspiring.