July 19–28, 2019
In an announcement during the Finals for RFD-TV’s THE AMERICAN, The Cowboy Channel, announced a partnership with Cheyenne Frontier Days™ to broadcast live all nine days of rodeo action and feature other Western lifestyle activities from their “World’s Largest Outdoor Rodeo & Western Celebration.” The event and live coverage takes place July 19-28, 2019, from Cheyenne, Wyo. Broadcasting the event will help fill the need for more Western sports and Western lifestyle coverage and attract new fans to rodeo.
Known for its fast pace and large number of contestants, Cheyenne Frontier Days™ rodeo ensures viewers will see topnotch athletes in action. “The opportunity to broadcast live and provide on-line content of Cheyenne Frontier Days™ will give avid rodeo fans the excitement they crave and also expose the sport to a group of new fans who can then come experience the nine day ‘Festival Unlike Any Other,’ next year,” stated The Cowboy Channel’s CEO, Raquel Gottsch.
“We are excited about this new partnership with the Cowboy Channel. The futuristic thinking of this organization brings a new way to promote the Western lifestyle and sport of rodeo. This partnership will take events like Cheyenne Frontier Days™ and expand them to new audiences,” said Tom Hirsig, Cheyenne Frontier Days™ CEO.