“BullsEye with Jeff Medders” is a one-on-one interview show where host, Jeff Medders, features the top newsmakers, legends, and western industry leaders of the day. Medders uses his 30 years of western experience to provide a more personal look into the lives of the industry’s top cowboys and cowgirls.

“The Cinch High School Rodeo Tour,” in affiliation with the National High School Rodeo Association, showcases the next generation in Western Sports!

“Cowboys of Thunder” follows longtime PBR legends, friends, and former Hall of Fame riders Luke Snyder and Ross Coleman as they lead a legion of thunderous cowboys on their journey to take home the PBR Team Series Championship in its inaugural season.

Produced in partnership with the National Little Britches Rodeo Association (NLBRA), the “Little Britches Rodeo” is literally an event famous for its slogan: “Where Legends Begin.” And it’s true, “Little Britches Rodeo” has helped to produce some of the top professional cowboys and cowgirls.